Digital Dialogue Series
What‘s Your Edge: Jim Rudolph

What‘s Your Edge: Jim Rudolph

September 22, 2021

Being raised in a home “that was Army-Army-Army everything” built a strong foundation of respect within Jim Rudolph for veterans and the service they give their country. He used that knowledge and calling to establish the nation’s first veteran-specific funeral home, Veterans Funeral Care in Clearwater, Florida. Later, he expanded their mission, launching the Veterans Funeral Care Provider Network, a group of more than 160 funeral homes across 34 states dedicated to putting in the work to properly serve those who served us.

What‘s Your Edge: Charles Castiglia

What‘s Your Edge: Charles Castiglia

September 15, 2021

From a focus on veterans to storytelling and even discounts on credit card service charges, Charles has worked to develop his edge in a number of different areas. But he says no matter what yours is – you have to be passionate about it, and always remember why you’re in the funeral profession.

What‘s Your Edge: Kelley Romanowski

What‘s Your Edge: Kelley Romanowski

September 8, 2021

Kelley works for LifeSource, the Donate Life affiliate serving the Upper Midwest of the United States in all aspects of organ, eye and tissue donation. She served as a funeral director for a decade before moving to LifeSource, bringing with her a unique perspective from her time in the funeral profession… but also a pair of personal stories that connect her to the important work of organ and tissue donation.

What‘s Your Edge: Joe E. Pray

What‘s Your Edge: Joe E. Pray

September 1, 2021

Joe E. Pray is one of four Joes you may find around Pray Funeral Home in Charlotte, Michigan. They may have strikingly similar names in this family operation, but they pride themselves on the unique, customized service they offer the families who come through their doors.

What‘s Your Edge: Mike Hepburn

What‘s Your Edge: Mike Hepburn

August 25, 2021

Mike Hepburn started out working for his family's funeral home with his sister and brother-in-law, even renting out a room above the funeral home, but felt that marketing was more his calling.

What‘s Your Edge: Andrew Loos

What‘s Your Edge: Andrew Loos

August 18, 2021

Andrew Loos didn’t intend to become a funeral director, but when you marry a 4th generation funeral director, it may not be a shock when you slide into the profession. His degree is in public relations, plus he describes himself as being trained by birth to “be around people, be with people and be a good communicator.” So he put those skills to work with the living to honor the dead.

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